Hospitals Utilize Social Media to Highlight Providers and Services

Interventional Cardiologist, Andrew Thorp, M.D. joins Husnain Kermalli, M.D., Chief Medical Officer, Saint Mary's Hospital for an episode of Focus on Facebook Live.

Social media, when used appropriately, can be an important tool for businesses. In health care it has a multifaceted role by promoting collaboration, informing, and educating, as well as fostering communication with colleagues. Like virtually all health care systems across the globe, Trinity Health Of New England hospitals also maintain robust social media pages.

Saint Mary’s Hospital Chief Medical Officer, Husnain Kermalli, M.D. has leveraged the hospital’s social channels to share the latest information on service lines and providers. Each month, Dr. Kermalli conducts a Focus on Facebook Live episode from the Saint Mary’s boardroom featuring a special guest. The personalized conversations are engaging and show the relatable side of our providers and their specialty. The show highlights the latest innovations and technologies available and how patients and the community can benefit from these services. Once the live show has concluded, the episodes are loaded onto the Trinity Health Of New England YouTube channel. Recent shows have included a conversation with Interventional Cardiologist, Andrew Thorp, M.D., Breast Surgical Oncologist, Lisa Attebery, D.O. Ho

Mercy Medical Center in Springfield conducts a similarly formatted show called Focus Friday. Hosted by Mercy President, Robert Roose, M.D., M.P.H., the presentation highlights Mercy colleagues to gain insight on a particular department or service and how it fits into the institution’s overall mission. These videos are posted on the Mercy Facebook and Instagram pages. The most recent Focus Friday show featured Mercy’s Mission Leader, Mike Rogers. Topics on recent episodes have included Colleague Engagement and Recruitment, Behavioral Health, as well as surgical and hospital Innovations.

To view these videos or upcoming segments log on to your hospital social page.

SaintMarysCT on Facebook, Instagram, LinkedIn, and X.

MercyMedicalMA on Facebook, Instagram, and LinkedIn.

SaintFrancisCT on Facebook, Instagram, LinkedIn, X and YouTube.

JohnsonMemorialCT on Facebook and X.

THOfNewEngland on Facebook, Instagram, LinkedIn, X, Tik Tok and YouTube.